Strategy
A clear-eyed look at your site, your offer and your customer, and a plan for what to do first.
- Site and conversion audits
- Offer, bundle and pricing strategy
- Roadmap for the next 6 to 12 months
- Platform and app decisions
Where good ideas hatch into revenue.
Your shop got this far on grit. Let's get it over the next hump.
Hatchkins helps women-owned eCommerce businesses grow past the plateau. I bring sixteen years of running product and UX for big online retailers, scaled down to fit a small team and a real budget.
Sound familiar?
You've built something people love. Now it's stuck.
Most of the founders I work with have real customers and real sales. What they don't have is time, or a second brain who has seen this exact problem before.
01
Traffic is fine, but sales have been flat for months and you can't tell why.
02
Your site grew in patches. Every app and fix made sense at the time.
03
You know your next offer or product line could be big. You just need a plan.
04
Everyone says "use AI." Nobody has shown you where it would actually save you hours.
Services
Three ways I help you grow
Every engagement starts from your numbers and your customers, not a template.
Growth
Hands-on work to turn more of your visitors into buyers and more buyers into regulars.
- UX fixes for product pages and checkout
- Merchandising and site navigation
- Launches, gifting and seasonal moments
- Simple testing, even with low traffic
AI integration
Practical AI that gives you hours back. No hype, and nothing you can't run yourself.
- Find the tasks worth handing to AI
- Set up workflows for product copy, support and reporting
- Make your site easy for AI shopping tools to read
- Train you and your team to keep it going
Also on the menu
UX research
Customer interviews
Replatforming
Shopify
Analytics setup
How it works
Simple, and no surprises
Step one
A free intro call
Thirty minutes to hear where you are and where you want to go. If I'm not the right fit, I'll tell you and point you to someone who is.
Step two
The audit
I dig into your site, data and customer experience, then hand you a plain-English report: what's working, what's costing you sales, and what to fix first.
Step three
We hatch the plan
Take the plan and run with it, or keep me on to do the work with you. Your call either way.
I bill hourly with a cap we agree on up front, so you only pay for the hours I actually use.
Selected work
Fresh out of the shell
In progress
Strategic Command Coins
A veteran-owned maker of custom challenge coins for military units and organizations. I'm auditing the site and reworking how customers find designs, understand the ordering process and get a quote.
Full case study coming soon.
Your shop could be next
I take on a small number of clients at a time so each one gets real attention.
Start a conversation
About
Hi, I'm Lauren.
I've spent sixteen years inside online retail, first as a merchant at Bloomingdale's, then leading UX research and product at Orvis, and most recently as a senior product manager at Grove Collaborative. I've run the A/B tests, sat in on the customer interviews, replatformed sites and shipped the AI personalization.
Hatchkins is how I bring that to the businesses I most want to see win: women-owned shops with something great to sell. You get the playbook big brands pay for, translated into plain English and sized for a small team.
I'm based in Saratoga Springs, New York, and work with clients anywhere. When I'm not deep in a checkout flow, I'm reading (100-plus books a year) or helping run the Saratoga Book Festival.
- 16+ yearsin direct-to-consumer eCommerce
- $170M–$500M+size of the online businesses I've helped run
- UX researchroots, so every recommendation starts with your customer
- AI-nativeI build with AI every day: prototypes, agents and workflows
Lauren Hatch
Let's talk
Let's hatch a plan
Tell me a little about your business and what's got you stuck. I'll reply within two business days to set up a free 30-minute call.
Prefer email? lauren@hatchkinsconsulting.com